I couldn't pass up the opportunity to spend $85 to see Guy Kawasaki present at the Air New Zealand Social Media Breakfast last Wednesday.In case you haven't heard about Guy, he is a Silicon Valle

How do you get people to try a new food product that is up against a big player? You need an aggressive stance, probably around the concept of being the people's champion. It has to come from a product truth that taps into the...

Read about new Google Glass apps, Yahoo's interest in buying Tumblr, Jelly's major investors and more social-media news.

For many small business owners, particularly those that have started out as sole operators, transitioning clients to work with other staff can be a challenge. Most small businesses are built on relationships. Those customer relationships,...

At its I/O developer's conference, Google said it is making more than 40 changes to its budding social network in an effort to simplify the design.

Four steps to building your brand into something that's more true to you.

Dick Frizzell believes he lost more than $100,000 as the official artist of the Rugby World Cup but says he's not bitter. Frizzell said accepting the gig was the worst investment decision he'd ever made.Frizzell said he produced...

Three tips for how you can prepare your site for another big wave of changes to search.

More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.

Let me start this week's marketing column by asking three simple questions... Question 1: How many businesses are there in the entire world that are selling similar products and services at similar prices to the same type of...

Effective networking involves more than just reaching out to people and showing your face at events. Here are four key ways to use networking as an effective growth strategy for your business.

Read about YouTube's paid channels, Facebook's international growth, LinkedIn's new 'Channels' and more social-media news.

How to sound natural, deliver a difficult message, and the phases you should never say.

Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?

McDonald's resurrection of Georgie Pie could damage the healthier, more upmarket image the company has created for its brand over the past few years, says a marketing expert.The country's biggest fast food operator announced yesterday...