Marketing


More Marketing headlines



Marketing

Debbie Mayo-Smith: Guy Kawasaki on positive influence

Posted on 19 May 2013 by NZ Herald

I couldn't pass up the opportunity to spend $85 to see Guy Kawasaki present at the Air New Zealand Social Media Breakfast last Wednesday.In case you haven't heard about Guy, he is a Silicon Valle

Mike Cooper: Aggressive stance needed when challenging a big player

Posted on 19 May 2013 by NZ Herald

How do you get people to try a new food product that is up against a big player? You need an aggressive stance, probably around the concept of being the people's champion. It has to come from a product truth that taps into the...

Google Glass Adds Facebook, Tumblr and 5 Other New Apps

Posted on 17 May 2013 by Entrepreneur: Sales and Marketing

Read about new Google Glass apps, Yahoo's interest in buying Tumblr, Jelly's major investors and more social-media news.

Small business: Brand ambassadors – Scott Gardiner

Posted on 17 May 2013 by NZ Herald

For many small business owners, particularly those that have started out as sole operators, transitioning clients to work with other staff can be a challenge. Most small businesses are built on relationships. Those customer relationships,...

Google+ Gets a Major Makeover

Posted on 15 May 2013 by Entrepreneur: Sales and Marketing

At its I/O developer's conference, Google said it is making more than 40 changes to its budding social network in an effort to simplify the design.

What to Do If You Hate Your Brand

Posted on 15 May 2013 by Entrepreneur: Sales and Marketing

Four steps to building your brand into something that's more true to you.

Frizzell: $100,000 kicked for touch

Posted on 14 May 2013 by NZ Herald

Dick Frizzell believes he lost more than $100,000 as the official artist of the Rugby World Cup but says he's not bitter. Frizzell said accepting the gig was the worst investment decision he'd ever made.Frizzell said he produced...

Penguin 2.0: What to Expect From Google’s Next Search Update

Posted on 14 May 2013 by Entrepreneur: Sales and Marketing

Three tips for how you can prepare your site for another big wave of changes to search.

Lessons From Fair Trade on How to Make Your Brand Message More Powerful

Posted on 14 May 2013 by Entrepreneur: Sales and Marketing

More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.

Graham McGregor: The ‘better way strategy’ to improve sales

Posted on 13 May 2013 by NZ Herald

Let me start this week's marketing column by asking three simple questions... Question 1: How many businesses are there in the entire world that are selling similar products and services at similar prices to the same type of...

Networking Fundamentals to Boost Your Bottom Line

Posted on 13 May 2013 by Entrepreneur: Sales and Marketing

Effective networking involves more than just reaching out to people and showing your face at events. Here are four key ways to use networking as an effective growth strategy for your business.

YouTube Creates Paid Subscription Service for Brands

Posted on 10 May 2013 by Entrepreneur: Sales and Marketing

Read about YouTube's paid channels, Facebook's international growth, LinkedIn's new 'Channels' and more social-media news.

The Esquire Guy’s Guide to Media Interviews (Video)

Posted on 10 May 2013 by Entrepreneur: Sales and Marketing

How to sound natural, deliver a difficult message, and the phases you should never say.

Abercrombie & Fitch: Bad Business or Smart Targeting?

Posted on 10 May 2013 by Entrepreneur: Sales and Marketing

Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?

Pies could hurt McDonald’s image – marketing expert

Posted on 10 May 2013 by NZ Herald

McDonald's resurrection of Georgie Pie could damage the healthier, more upmarket image the company has created for its brand over the past few years, says a marketing expert.The country's biggest fast food operator announced yesterday...




Connect