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Twitter 101: How to Join the Conversation

Posted on 22 February 2012 by Entrepreneur: Sales and Marketing

Jason Falls, CEO of Social Media Explorer, shares tips for business owners looking to find their place on social network.

Seven Ways to Keep Angry Customers (Like Me) Happy

Posted on 22 February 2012 by Entrepreneur: Sales and Marketing

When customer service goes wrong, I am irate. Here's how to keep angry customers like me from storming out of your real or virtual store, never to return.

Twitter Makes Room for Your Ad Dollars

Posted on 21 February 2012 by Entrepreneur: Sales and Marketing

Advertising on Twitter isn't without its challenges. Should you pay for promoted tweets?

DB Breweries defends ‘sexist’ Tui advertisement

Posted on 21 February 2012 by NZ Herald

DB Breweries is refusing to drop a Tui beer television advertisement despite pressure from an Auckland feminist group.A new group, Auckland Feminist Action, is planning to launch a campaign to get the ad, which features Tui's long-running...

Graham McGregor: Do you have valuable marketing ideas?

Posted on 20 February 2012 by NZ Herald

Marketing consultant Graham McGregor on the hidden value of good marketing ideas. There is an interesting source of profits that many businesses overlook.It's the opportunity to turn their proven marketing systems into brand new...

Chris Brogan: Email Marketing is Not Dead

Posted on 20 February 2012 by Entrepreneur: Sales and Marketing

The popular blogger shares advice on how to best use email to reach customers, plus common mistakes business owners should avoid.

Debbie Mayo-Smith: Persistency Pays. Heaps

Posted on 19 February 2012 by NZ Herald

Call it what you will. Persistency. Tenacity. Stick to it ness. Very few businesses do it - or do it well.Yet it pays heaps in the ultimate goal of all businesses - income generation. I have a favourite story about Wayne McCarthy,...

An Argument for Caution as Facebook Readies Mobile Ads

Posted on 16 February 2012 by Entrepreneur: Sales and Marketing

Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.

Startup Aims to Make Social Media Easier for Superstars

Posted on 16 February 2012 by Entrepreneur: Sales and Marketing

WhoSay, an insider's social-media management tool, attracts millions in financing, even without a revenue model.

Inside Money: Is fixed income fixed?

Posted on 15 February 2012 by NZ Herald

More than five years after the first cracks appeared in finance company sector , nzherald.co.nz is still able to populate with ease

Lawyers look at privacy after Snapper email marketing

Posted on 15 February 2012 by NZ Herald

Auckland Transport has called in lawyers to review its privacy policy after a technology company used email addresses of more than 50,000 bus passengers to send them marketing offers.Chief executive David Warburton told his board...

Seven Business Goals of Social Media – and How to Get Started

Posted on 15 February 2012 by Entrepreneur: Sales and Marketing

Jason Falls, CEO of Social Media Explorer, explains how business owners can take a strategic approach to social media marketing.

Chris Brogan on Using Video to Market Your Business

Posted on 14 February 2012 by Entrepreneur: Sales and Marketing

The popular blogger shares tips on how to get started on YouTube and other video platforms for business.

Valentine’s Niche: Say It With Beer and Beef Jerky?

Posted on 14 February 2012 by Entrepreneur: Sales and Marketing

In the business of love, nothing is sacred -- not even candy hearts and red roses.

Unconventional Valentine’s Day Bouquets from Unconventional Businesses

Posted on 14 February 2012 by Entrepreneur: Sales and Marketing

In the business of love, nothing is sacred -- not even candy hearts and red roses.
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