Marketing
Marketing
Expert comment: Franchize Consultants NZ
Posted on 17 May 2012 by NZ Herald
Win Robinson, managing director of Franchize Consultants NZ talks about the risks and rewards of franchising. To be viable for franchising: ? you must have a profitable business, with a history of success over a period
Online ad spending sees 14 per cent growth
Posted on 16 May 2012 by NZ Herald
New Zealand's total online advertising spend for the first quarter of 2012 is up $11 million from the same time last year, according to an IAP survey. The
Small Business: Pets in the City – time to franchise?
Posted on 16 May 2012 by NZ Herald
We think that there is a huge amount of potential for a Pets in the City franchise in New Zealand. The idea of a luxury pet hotel and doggie daycare is a relatively new concept in this country, but
Where everyone forgets a bargain
Posted on 16 May 2012 by NZ Herald
More than a third of New Zealanders who buy coupons from group buying websites forget to redeem them in time, a new survey shows.But those who do use the websites are likely to check them daily.The Canstar Blue survey found 43...
Paying it forward – free coffee for fair trade
Posted on 16 May 2012 by NZ Herald
Coffee addiction can be used to feed your soul this Friday as cafes across New Zealand take part in the latest Pay Fair-trade Forward Campaign. The day aims to
How to Create a Social Media Content Strategy (Video)
Posted on 15 May 2012 by Entrepreneur: Sales and Marketing
From posting content to Facebook, Twitter, YouTube and more, Entrepreneur writer Mikal Belicove offers his best tips.
Harley bikes a hit with Kiwi women
Posted on 15 May 2012 by NZ Herald
Harley-Davidson, the US motorcycle company founded in 1903, has doubled sales to Kiwi women in the past three years, even as the nation's overall market for big bikes has shrunk.Sales to women in New Zealand have risen to 10 per...
Graham McGregor: Making your business ‘super referable’
Posted on 14 May 2012 by NZ Herald
One of the smartest business people I know is Paul Vujnovich who owns Harvey's Real Estate in Te Atatu, Auckland.Paul has one of the most successful real estate offices in the country and one key to his success is he understands...
Three Steps to More Word-of-Mouth — and More Business
Posted on 14 May 2012 by Entrepreneur: Sales and Marketing
Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
How to Get Your Content Shared More on Pinterest
Posted on 14 May 2012 by Entrepreneur: Sales and Marketing
From calls to action to setting up âsharing networks,â consider these tips for making your content go viral on the popular social network.
What’s in a name? More sales
Posted on 12 May 2012 by NZ Herald
It's the camera named Zoe and its makers believe the moniker will mean more sales than if it had been branded the traditional way - Fujifilm Z110.It's one example of businesses coming up with creative brand names they think tech-savvy...
What’s in a name? More sales
Posted on 12 May 2012 by NZ Herald
It's the camera named Zoe and its makers believe the moniker will mean more sales than if it had been branded the traditional way - Fujifilm Z110.It's one example of businesses coming up with creative brand names they think tech-savvy...
The Imagination: A Sustainable Resource for Online Lead Generation
Posted on 11 May 2012 by Entrepreneur: Sales and Marketing
Reimagine your existing content for a fresh web presence. You can start by treating everything your business creates as a critical piece of a larger whole.
How Not to Be a Spammer When Marketing Your Business
Posted on 10 May 2012 by Entrepreneur: Sales and Marketing
From polishing your reputation to using clean email lists, here are the keys to entering customer inboxes.
Small Business: The Hatchery – Icehouse incubator
Posted on 09 May 2012 by NZ Herald
Nick Egerton, manager of the Hatchery Programme , the Icehouse's business incubator. At what point in my new business should I approach The Hatchery?
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