The New Zealand Herald scored a hat-trick of wins at the 2012 International Newsmedia Marketing Association awards in Los Angeles tonight.More than 80 marketing campaigns from 66 news media companies in 23 countries were selected...

A website has been slammed for using an image of missing UK girl Madeleine McCann to sell discount holidays to Portugal.VoucherDigg.co.uk

Partial privatisations of power generators and Fonterra's Shareholders' Fund will form the bedrock for the IPO market and attract new investors In the heady, post-deregulation days of the mid-1980s, the standing joke was that market...

Steve Jobs was many things, including a master storyteller. Presenting like he did isn't that difficult. You simply need to create and stick to a particular focus.

Master these five ideas, and you will be well on your way to becoming a master marketer.

You can always improve your business results and sometimes the best way to do this is to get help from someone else who is already successful in your field.Just asking this person for advice can save you a huge amount of time and...

Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.

Russians prefer their Lay's potato chips dusted in caviar and crab flavours. The Chinese like their Oreos stuffed with mango and orange cream. And in Spain, Kellogg's All-Bran cereal is served floating in hot coffee instead of cold...

You must understand that perception is reality. Each of your clients will have a different perception of your customer service to them and it is based on their needs. Not yours.To say it plainly, you think you're doing a great...

Our aim for DirtyMan is simple. We want to shake up the blokes skincare category in grocery. We believe we can add value to the category and encourage men, who otherwise wouldn't look after thei

PepsiCo is going on a reunion tour with The King of Pop.The company yesterday announced a deal with the estate of Michael Jackson to use the late pop star's image for its new global marketing push.The promotion will vary by country...

New to Pinterest? Most businesses are. Here are some guidelines to help make the most of it for your marketing.

Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick.

Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.

First-time and retail sharemarket investors are being targeted by a new government website set up to provide basic information about the process of partially privatising up to four o