Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.

New Jersey Governor Chris Christie's weight loss, and Abercrombie & Fitch bias against plus-size customers place weight issues in the spotlight. Three tips on how to make sure your business is size-neutral.

Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform.

Small and medium-sized enterprises make up the majority of New Zealand's businesses but half of them still do not have a website, according to a new survey. An online questionnaire sent to 1008 businesses at the start of this year...

Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here are things to consider in order to build a strong worldwide brand.

If you're only using email and Twitter to reach new clients, you could be getting lost in the crowd. One solution could be to pick up the phone.

Imagine you went to see a medical specialist because you felt there was something wrong with your health.So you walk into the medical specialist's office and he has a big smile on his face."Glad to see you Graham"...

To celebrate the social media giant's 10th birthday, read about best practices for business owners.

How ironic. Several weeks ago I conducted a workshop in which the marvels of technology were trumpeted. We had one soul who stood alone in his disdain for smartphones, tablets and the potential risk associated with computers.He...

Read about LinkedIn's disappointing second-quarter forecast, Google's plans for your app activity data, Warren Buffett's new online presence, and more social-media news.

Two Auckland brothers are giving New Zealanders the chance to fundraise for charity by donating their computer screens to be used as advertising space. Stephen and David Hillier's business called

Two Auckland brothers are giving New Zealanders the chance to fundraise for charity by donating their computer screens to be used as advertising space. Stephen and David Hillier's business called

Four tips for driving more traffic to your website and raising your profile online.

Shira Lazar, host of What's Trending, gives advice on how to use the video-sharing website for your business.

If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.